ESG 2.0: Crowdsourcing standards and mass customization

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With net flows into sustainable funds nearly quadrupling in 2019, attracting a record $20.6 billion1, last year was widely heralded as a breakthrough year for Environmental, Social and Governance (ESG) investing. The dramatic growth provided yet more proof of the heightened demand for ESG investment options from institutional and retail investors alike. With the outbreak of the COVID-19 pandemic, ESG focused funds now face their first real test since entering the mainstream.

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